On November 20th, a seminar on the ecological whole house customization business of nature mattresses was held in Guiyang. Chen Zongyong, the general manager of nature, together with the management team of nature company and more than 50 distributors from all over the country, gathered at the headquarters of nature factory to discuss the development direction and planning of the ecological whole house customization business based on the new trends, opportunities and challenges of the whole house customization market.

At the meeting, Xu Juanjuan, the head of the Customized Mattress Division of Nature, gave a detailed explanation of the brand positioning and development plan of ecological whole house customization. With the development of the times, consumers are more pursuing an ecological and healthy life. In the future, whole house customization will definitely be based on ecological health as the core, product quality as the foundation, and customer service as the guarantee of a one-stop integrated business model. Nature Ecological Customization will focus on the high-end mid to high end market, continuously optimize products and services, and create more ecological, comfortable, and personalized home spaces for consumers.

The business backbone of the Customization Business Department also shared the company's practical experience and achievements in the whole ecological customization business at the meeting, and gave a detailed introduction to the whole natural customization 2.0 product system and process system, indicating the progressiveness of the current whole natural ecological customization technology, the maturity of the process, and the ability to provide design schemes and high-quality products of different types and functions according to customers' personalized needs.

In this meeting, the backbone of the Nature Customization Business Unit and distributors in various regions conducted a systematic discussion on the ecological sorting customized distributor service system and customer service system, and clarified the preliminary plan. The company has also issued relevant support policies for store decoration and operation, and provided detailed interpretations to empower distributors to expand the entire customized market, establish close cooperation with distributors, and jointly promote sales growth.

In addition, the meeting also included a discussion session to discuss and exchange ideas on the company's customized store operation strategy for the entire ecosystem, market expansion planning, and customer service priorities. The attendees spoke up one after another, enthusiastically discussing the problems and confusion encountered in the customized business of the entire ecosystem, and sharing their own insights and suggestions based on their own experiences. One experienced dealer stated that the most important aspect of a customized business is service, and it requires experienced designers who can provide design concepts and solutions that meet customer needs in order to better expand the business. Other distributors have also expressed sufficient confidence in their future customized business with the support of the company.

At the end of the meeting, Chen Zongyong, General Manager of Nature, expressed gratitude to the dealers for their participation and support, and explained the reasons and purposes for holding this meeting. Mr. Chen stated that this seminar is a milestone in the maturity and rapid development of natural ecological customization.

Regarding the market prospects, Mr. Chen believes that there is still a huge room for development in the current customized business market. The changes in market pattern and consumer consumption habits are the main reasons why we must transform from a single type enterprise to a comprehensive customized home furnishing enterprise. He also has great confidence in the company's technology research and development and process control capabilities in the manufacturing industry over the past 30 years.

Finally, Mr. Chen suggests and demands that everyone must fully recognize the importance and urgency of customized business, and deeply study and understand the characteristics of customization. Design is the key, installation quality is the core, and customer service is the guarantee. We must do our best in these three aspects and provide customers with the highest cost-effectiveness in order to achieve better long-term development.